How it all began?...
Rubicon was founded by 2 ex-employees of a major international soft drinks company in 1982. They got together & decided to start their own company specialising in Exotic Tropical Drinks. The love affair with exotic fruits started in one of the founder’s kitchen, which was also used as a lab, and that is where the first product was born. They named it ‘Passionade’ - a sparkling Passionfruit drink – which was the first of its kind in the UK.
Passionade was a huge success when it was launched in the market. There was little marketing support at launch & the success was solely due to the authentic & premium taste.
But why call a company Rubicon? The founders took inspiration from a time in history. Did you know that Rubicon is the name of a river? The mythological meaning of Rubicon comes from the Roman era, when a senate told Caesar that his boundary to the empire should be restricted to the river Rubicon; however, Caesar ventured past the river against instructions and ended up with a large Roman empire. He was adventurous & daring much like our founders. There was no looking back after that….in true sense of crossing the Rubicon.
Moving on...
Continuing our success we developed our second product, Sparkling Mango Crush. The launch was to coincide with our first trade exhibition at The International Food Exhibition. We had limited space at the show & our serving counter was stacked with cases of canned drinks. The walls were decorated with posters and bordered with leaflets. We had an overwhelming response – there were long queues to taste & we had buyers interest from Harrods and Tesco. We doubled our sales in the second year.
And Today...
Today we have a delicious range of exotic fruit drinks, not only Passionfruit but also Mango, Guava, Lychee, Guanabana Pomegranate and New Papaya. In fact Rubicon is leading the market in single flavour exotic juice drinks in the UK. Our consumers value Rubicon for its authentic tasting juice drink products.
Our range of still fruit juice drinks are now available in 1 litre and 288ml single serve cartons and 300ml glass bottles. And our sparkling juice drinks are available in 330ml cans, 500ml bottles and 2L mango bottle.
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